Data has always been important, but more recent trends have placed emphasis on using it to make important, educated decisions regarding the future of your organization. This month, we want to take a concentrated look at the data revolution and how your data has become a commodity. Just how much value is there in an individual’s data, and what does this mean for the future of computing?
Sometimes it can be tricky to identify what will be popular in the years to come, but that doesn’t stop big data from trying. Cultural anomalies are particularly difficult to predict, but an algorithm is attempting to predict which modern novel will become the next big bestseller. Jodie Archer, author of an upcoming book titled The Bestseller Code: Anatomy of the Blockbuster Novel, takes a critical look at what makes something popular amongst consumers--particularly in regard to literature.
Big data is changing the way that the world works. Businesses are looking at big data to discover new trends in various industries. Additionally, big data is being applied to maintain the health of both humans and the environment, including the endangered rainforests.
Unless you have been vigilant about covering your digital tracks, you’ve likely got your personal information floating all over cyberspace and it’s being used for who knows what. Most of this personal data is used for marketing purposes, but hackers like to get in on the data-collecting action too. Being aware of how your personal data is collected is the first step towards getting a handle on it.
Big Data is an important part of any business. Without understanding trends in the consumer populace, how can you hope to sell your product? Unfortunately, many companies don't know how to handle big data, and this holds back their earning potential significantly.
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